A.R. Studios

Light the Night


Create a national advertising campaign for Light the Night Walk. The campaign needed to bring hope and inspirations to people that are battling blood cancers and encourage others to join a night of inspiration.


Light the Night Walk raises funds for vital, lifesaving research and patient services and, on these special nights, they carry illuminated balloons in a show of support from a caring community. The balloons are used to demonstrate inspiration and hope to bring an awareness to this important cause, to motivate people to make contributions.