A.R. Studios
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Light the Night

CHALLENGE

Create a national advertising campaign for Light the Night Walk. The campaign needed to bring hope and inspirations to people that are battling blood cancers and encourage others to join a night of inspiration.

CONCEPT

Light the Night Walk raises funds for vital, lifesaving research and patient services and, on these special nights, they carry illuminated balloons in a show of support from a caring community. The balloons are used to demonstrate inspiration and hope to bring an awareness to this important cause, to motivate people to make contributions.